TCG Web 2 Print

Reducing the POS Burden at TCG (Tattershall Castel Group)

Walk into anyone of TCG’s 200+ pubs or bars and you will be greeted with offers, signage, promotions and a vast array of marketing material - all individually tailored for that outlet. Just a few months ago a team of 20 people would spend weeks or months planning, designing, and distributing in-site displays and POS material.

Today, all it takes is the pub manager to log into their online marketing creation and distribution system (The Business Building Bank), choose a template, customize copy, images – all aligned to the brand of that outlet, and then automatically send that file to central marketing for authorisation – once authorised the print ready file is sent to their central print supplier and the pub receives their material in 48hours. The pub manager / central marketing or even employees can produce a sign or poster in less than 5 minutes.

As well as the obvious huge savings in time and resource TCG have reported massive savings in print and artwork creation costs that have paid for the system in a matter of months. The system also allows pub managers to react quicker to local opportunities and capitalise on their local knowledge of their target markets.

“Simplicity was an important part of the BBB , the system had to be so intuitive and simple that even limited experienced PC users could get up and running in a matter of minutes” TCG

 “The return on investment for this development was realised far quicker than we had anticipated. Iceberg understood our needs and complexities with the past workflow and provided not only sound advice and recommendations but followed that through to an impressive system” TCG


For more information on how we can help organisations reduce cost and increase efficiency please contact us here.